Questions to Ask Before Assigning a Community Manager for Your Facebook Page
A community manager can help you keep your fan page functioning well and create a strong sense of community.
But it's important to select the right person to be the community manager of your Facebook Page.
Here are a few questions to ask yourself before making your final decision on whom to hire as your community manager:
In most cases, you'll want to hire someone who is already part of your internal team, because they will already know your clients and brand better than someone on the outside.
However, if this is not possible and you find it necessary to hire someone from the outside, be sure to train the person well and monitor their activity very closely, particularly during the first few months.
Grow Your Facebook Marketing Team A community manager may not be enough.
You may also want to select multiple admins.
If you have multiple admins, the community manager should consider the strengths and skills of each admin and assign responsibilities for which each admin is particularly well-suited.
One of the great things about having multiple admins is that your page can be more consistently managed if different people are looking after it throughout the day.
On the Social Media Examiner page, we have three admins.
Multiple admins enable us to keep the engagement level high and provide excellent support to our fans by answering their questions quickly and responding to their posts.
If you'd like to add an admin to your page, click on the "Edit Page" link located beneath your profile image on your wall.
Once you're inside the dashboard, select "Manage Admins" and you can then type in the name or email address of the person you want to add as an admin.
You can add or remove admins from within your Facebook dashboard.
Facebook Page admins can do the following:
They should assign admins specific task so each admin knows what they should do.
Otherwise, it could get confusing! The best way to maintain order is to create a set of guidelines on your page, just to make sure that everyone knows what to expect.
Here are a few guidelines to put into place when you have multiple admins on your Facebook Page: #1: Determine how the admins will post on your Facebook Page by asking the following questions:
There is a fine line between keeping tight controls on your page and allowing your fans to interact freely with each other and come up with their own answers to questions.
Determine ahead of time how admins should balance this.
#3: Assign each admin specific roles and then document the assignments.
For example, one admin might be responsible for uploading company videos during the week.
Another admin might be responsible for posting a third-party article each day, and another admin may upload company photos to photo albums.
Other admins may be responsible for interacting more directly with fans by responding to questions and posts.
Whatever you decide, be sure each admin is clear on their respective roles.
To avoid confusion, document the tasks you've assigned to each admin.
#4: Create guidelines for your Facebook Page Every Facebook Page should have a list of what is and is not allowed.
What you will and will not tolerate should be very clear.
Everyone should know what can and cannot be discussed regarding both personal and company-related content.
Decide how often you'll promote your company's programs and services, and make it clear what types of promotion are acceptable.
When creating your guidelines, make sure that you keep your company's goals and mission in mind.
If you take the time to do this, you'll avoid a lot of future problems! Facebook is growing quickly, and marketers who are smart are always looking for ways to use Facebook to create stronger relationships with their clients.
A team can help make your Facebook Page stronger and your Facebook Marketing strategy more effective.
But it's important to select the right person to be the community manager of your Facebook Page.
Here are a few questions to ask yourself before making your final decision on whom to hire as your community manager:
- Is the person social online?
- Is the person genuinely interested in helping customers and clients?
- Is the person professional and trustworthy 100% of the time?
- Are people naturally drawn to this person?
- Will the person have new ideas to contribute on a regular basis?
In most cases, you'll want to hire someone who is already part of your internal team, because they will already know your clients and brand better than someone on the outside.
However, if this is not possible and you find it necessary to hire someone from the outside, be sure to train the person well and monitor their activity very closely, particularly during the first few months.
Grow Your Facebook Marketing Team A community manager may not be enough.
You may also want to select multiple admins.
If you have multiple admins, the community manager should consider the strengths and skills of each admin and assign responsibilities for which each admin is particularly well-suited.
One of the great things about having multiple admins is that your page can be more consistently managed if different people are looking after it throughout the day.
On the Social Media Examiner page, we have three admins.
Multiple admins enable us to keep the engagement level high and provide excellent support to our fans by answering their questions quickly and responding to their posts.
If you'd like to add an admin to your page, click on the "Edit Page" link located beneath your profile image on your wall.
Once you're inside the dashboard, select "Manage Admins" and you can then type in the name or email address of the person you want to add as an admin.
You can add or remove admins from within your Facebook dashboard.
Facebook Page admins can do the following:
- Post updates as your page, not as their own personal identity.
To be able to post as themselves, they would first have to remove themselves as the admin for the page. - Edit pages, including adding videos and photos, remove posts, add new tabs, and change the profile image.
- Add or delete admins.
This level of permission in particular makes it essential that all admins are trustworthy, have integrity, and are respectful. - It is impossible to limit the level of function and accessibility that an admin has, so it's very important to take careful thought with the admins your select.
They should assign admins specific task so each admin knows what they should do.
Otherwise, it could get confusing! The best way to maintain order is to create a set of guidelines on your page, just to make sure that everyone knows what to expect.
Here are a few guidelines to put into place when you have multiple admins on your Facebook Page: #1: Determine how the admins will post on your Facebook Page by asking the following questions:
- How often will updates be posted on your page?
- What will you post about?
- When will links be posted instead of text only?
- How often will you add third-party content?
- Will you add a variety of media such as video, audio and photos?
There is a fine line between keeping tight controls on your page and allowing your fans to interact freely with each other and come up with their own answers to questions.
Determine ahead of time how admins should balance this.
#3: Assign each admin specific roles and then document the assignments.
For example, one admin might be responsible for uploading company videos during the week.
Another admin might be responsible for posting a third-party article each day, and another admin may upload company photos to photo albums.
Other admins may be responsible for interacting more directly with fans by responding to questions and posts.
Whatever you decide, be sure each admin is clear on their respective roles.
To avoid confusion, document the tasks you've assigned to each admin.
#4: Create guidelines for your Facebook Page Every Facebook Page should have a list of what is and is not allowed.
What you will and will not tolerate should be very clear.
Everyone should know what can and cannot be discussed regarding both personal and company-related content.
Decide how often you'll promote your company's programs and services, and make it clear what types of promotion are acceptable.
When creating your guidelines, make sure that you keep your company's goals and mission in mind.
If you take the time to do this, you'll avoid a lot of future problems! Facebook is growing quickly, and marketers who are smart are always looking for ways to use Facebook to create stronger relationships with their clients.
A team can help make your Facebook Page stronger and your Facebook Marketing strategy more effective.