Leveraging is a powerful business concept that everyone should use.
By leveraging what you already have, you can save time in rebuilding and creating everything from scratch.
You can leverage your articles to get the most out of your time and make money too.
Reusing articles in multiple ways is the path to go even if you can redo content from scratch.
For example, you can collect your best articles and recompile them as an eBook for distribution.
Give that eBook in giveaways events of as a gift for your subscribers.
Your articles may become part of your course later if you have that in your plan when writing.
It depends on your creativity to make good use of it.
Repurposing is another concept very close to leveraging.
When you repurpose your content, you modify it for use in other content formats.
You may make a nice-looking checklist that you can give away and have the prospects print it and tape it on their wall.
Article may be great as an outline for teleseminar content.
There is no limit as to how you can repurpose your content.
You can work the other way around.
Focus on the ultimate outcome first and create articles around that topic.
For example, if you want to teach a course on how to grow roses, you may want to start writing articles about tips, step by step, how to and other topics relevant to that topic.
When it is time to teach the course, you maybe able to use most of the content as is without repurposing them.
You only need to enrich the course by adding more interactivity elements such as workbook, checklist or other things.
This can be part of you article marketing strategy if you already know what you want upfront.