Brazil - Ideal Destination for Business and Student Travellers
When your thoughts turn to Brazil the tendency is to imagine beaches, bikinis and feathered headdresses, but that's Rio you're thinking of, and not reasons to visit the biggest city in Brazil. What Sao Paulo lacks in sea and sand, it more than makes up for with amazing architecture, an incredibly rich culture influenced by immigrants from around the globe, and sophisticated style.
This Megatropolis of 11 million is the pounding heart of South America's biggest economic success story. A city on the up that is dynamic and teeming, yet noticeably€¦ quite happy. Even despite the frequent rain, the locals have a reputation for offering easy smiles.
Why not? Paulistas are blessed with beautiful buildings, including several by celebrated Brazilian modernist Oscar Niemeyer. The city's diversity is on display in Liberdade, also known as Little Tokyo. In Vila Madalena, a bohemian outpost set in rolling hills, and the night time vibe is one of all-out revelry. Street art graces miles of concrete walls around town while event-folk fashion turns heads on the streets.
Where should you visit? Why not check out some of these recommendations:
Mega Food Market: Mercado Municipal. This amazing indoor food market represents the plurality and the multiculturalism of So Paulo. 306 Rua da Cantareira, mercadomunicipal.com.br
Landmark Museum: Museu de Arte de So Paulo. MASP is one of the best museums in town. Its modern architecture is a landmark and represents the feeling and spirit of So Paulo. 1578 Ave. Paulista, masp.art.br
Petite Park: Trianon Park A wonderful, small park that is a breath of fresh air on the city's most business oriented avenue€"the contrast is nice. 850 Alameda Ja
Memorable Building: Edifcio Matarazzo: Designed by the Italian architect Marcello Piacentini in the 1940s, and in my opinion it is the most beautiful building in the city. It was one of the inspirations for the Hotel Fasano in So Paulo. 15 Viaduto do Ch
Go-To Gallery: Galeria Fortes Vila§a. One of the most important galleries in So Paulo. It represents artists such as Vik Muniz, Janaina Tsch¤pe and Ernesto Neto. 1500 Rua Fradique Coutinho, fortesvilaca.com.br
Local Snack Spot: Frevo One of the most traditional snack bars in the city. Its Beirute sandwich, made with pita, roast beef, cheese and tomato, is famous€"and delicious! 603 Rua Oscar Freire and other locations, frevinho.com.br
This Megatropolis of 11 million is the pounding heart of South America's biggest economic success story. A city on the up that is dynamic and teeming, yet noticeably€¦ quite happy. Even despite the frequent rain, the locals have a reputation for offering easy smiles.
Why not? Paulistas are blessed with beautiful buildings, including several by celebrated Brazilian modernist Oscar Niemeyer. The city's diversity is on display in Liberdade, also known as Little Tokyo. In Vila Madalena, a bohemian outpost set in rolling hills, and the night time vibe is one of all-out revelry. Street art graces miles of concrete walls around town while event-folk fashion turns heads on the streets.
Where should you visit? Why not check out some of these recommendations:
Mega Food Market: Mercado Municipal. This amazing indoor food market represents the plurality and the multiculturalism of So Paulo. 306 Rua da Cantareira, mercadomunicipal.com.br
Landmark Museum: Museu de Arte de So Paulo. MASP is one of the best museums in town. Its modern architecture is a landmark and represents the feeling and spirit of So Paulo. 1578 Ave. Paulista, masp.art.br
Petite Park: Trianon Park A wonderful, small park that is a breath of fresh air on the city's most business oriented avenue€"the contrast is nice. 850 Alameda Ja
Memorable Building: Edifcio Matarazzo: Designed by the Italian architect Marcello Piacentini in the 1940s, and in my opinion it is the most beautiful building in the city. It was one of the inspirations for the Hotel Fasano in So Paulo. 15 Viaduto do Ch
Go-To Gallery: Galeria Fortes Vila§a. One of the most important galleries in So Paulo. It represents artists such as Vik Muniz, Janaina Tsch¤pe and Ernesto Neto. 1500 Rua Fradique Coutinho, fortesvilaca.com.br
Local Snack Spot: Frevo One of the most traditional snack bars in the city. Its Beirute sandwich, made with pita, roast beef, cheese and tomato, is famous€"and delicious! 603 Rua Oscar Freire and other locations, frevinho.com.br