The overall aim and focus of your product review is preselling - you are not there to sell but rather warm up your prospects and get them into the buying mode before they hit the sales page. In addition to preselling, your product review has to contain, or should at least, a number of known elements that help create a winning review. If you have the desire to be serious with your affiliate marketing, then you will simply discover what you need to know and then learn it. Today is just a start, if you are totally new to IM, but it is a good one as we move on to discuss product reviews plus presell copy.rnrnKeep in mind that reviews are a little different in the sense that anything you say about it needs to be backed-up. In some ways you are like a researcher or lawyer because everything you claim regarding features, benefits, pluses and minuses need to be documented. The one thing you must not let happen is failing to do this because then your audience will lose trust in what you have to say. After all, you're there to help and guide your readers, not make them more confused. rnrnIt is great to talk about what issues are addressed by a product and how well it satisfies them or not. Regardless of what you say in your review, anything good or negative needs to be supported in a way that people will understand and agree with. What you will also be doing is giving the reader something to think about in a new way, and then they will read that the product you are reviewing can solve it. All you should do in your review is provide neutral information and that includes discussion about any problems addressed by the product.rnrnIt is fine if you want to talk about other products that deliver along similar lines, but you have to be very objective about it. Any time you can make the review process easier for the reader, then that is always a good thing. There is a strategy here because you can talk about and compare a dozen different products, all similar, and every link you provide has your affiliate ID in it. When you do this, if you do it, then you have to be very thorough and comprehensive about what you present. Remember that your visitors will be closely scrutinizing anything and everything you say in your product reviews. How well your reviews will convert will depend on how well your copy is and how well you adhere to the rules of writing for the web. A successful review is more than offering facts, so just write in a relaxed manner that allows the reader to be comfortable.

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