How To Create A Landing Page, From An Seo Company
What is a landing page and what is its function? If you have already started working with an SEO company, then you probably have a blog with engaging content that gets people to interact. Hopefully you've already had some retweets, shares, and comments. Landing pages take your enterprise systems to the next level.
A good landing page gets people to interact with your content and give you something, such as an e-mail address, their contact info, or a sales lead. The goal of a landing page is to generate sales. In this way, they are no longer interacting with your content for their benefit, but more for yours.
A great landing page begins with a great call to action. A great CTA should state the benefits of filling out your form before the features. They should be unambiguous--use the imperative and be direct. Simple, confident language is crucial to converting visitors into leads. If you're going to add any copy, keep it short, and add keywords relevant to your industry in your headline and body text to boost your SEO. Oh, and remember to include your phone number! It shows legitimacy.
Your design should support the clarity, simplicity and confidence of a good headline. A design that is too cutting edge can intimidate or distract your potential leads. That said, don't spare on your design elements--making your page look expensive will help. Try using one color for the entire page and another for the call to action (orange works especially well). Ultimately all design elements should bring attention to the CTA. Keep your design consistent with your home page and your banner and have a good amount of whitespace to keep your bounce rate down. Use big buttons and big type to make people interested, and your form less intimidating. Don't use pop-up pages, and don't add buttons that ask "Are you sure you want to leave this page?" This should be common sense, but, you know.
These tips are crucial to creating a good landing page. But what separates a good one from a great one is a story. In our present era of marketing, the most resounding enterprise systems place their customers in a wilderness called the internet. Here, customers wander around helplessly, until they come across a magic gift--your brand. It is your brand, or in this case, your landing page that can help them on their journey.
This may sound like hokum, but it's proved that all good stories follow the structure of The Hero's Journey. In order for people to take an interest in your brand, they have to be willing to listen to your story. In it, no matter what you're selling, your consumer is the hero. To tap into this you have to position your brand as the magic gift they need to solve their problems and thereby bring their knowledge (product or skill set) to the world.
Let's say that your magic gift is SEO. That would mean that when your customers search for an online marketing company and they come across your web site, you have to convince them to take the leap and pay you to do their online marketing. Your landing page is where they make the jump, so it's important to coax them gently, but to show them that they really don't have a choice, that it's their fate to work with you and accept your gift. Once your landing page copy does that, it will be great.
Once you get your customers to convert, or to give you an e-mail address, make sure to give them something more, such as a link to relevant content or even a special tip that only appears for them after clicking enter. The reason being forms are scary. Follow up the success of your landing page with a QA, as well as A/B testing to determine whether a different color scheme will work better. Small changes can make a big difference, but if you have the other elements in place--CTA, design, and story--the rest will follow.
Copyright (c) 2013 Tradical 360
A good landing page gets people to interact with your content and give you something, such as an e-mail address, their contact info, or a sales lead. The goal of a landing page is to generate sales. In this way, they are no longer interacting with your content for their benefit, but more for yours.
A great landing page begins with a great call to action. A great CTA should state the benefits of filling out your form before the features. They should be unambiguous--use the imperative and be direct. Simple, confident language is crucial to converting visitors into leads. If you're going to add any copy, keep it short, and add keywords relevant to your industry in your headline and body text to boost your SEO. Oh, and remember to include your phone number! It shows legitimacy.
Your design should support the clarity, simplicity and confidence of a good headline. A design that is too cutting edge can intimidate or distract your potential leads. That said, don't spare on your design elements--making your page look expensive will help. Try using one color for the entire page and another for the call to action (orange works especially well). Ultimately all design elements should bring attention to the CTA. Keep your design consistent with your home page and your banner and have a good amount of whitespace to keep your bounce rate down. Use big buttons and big type to make people interested, and your form less intimidating. Don't use pop-up pages, and don't add buttons that ask "Are you sure you want to leave this page?" This should be common sense, but, you know.
These tips are crucial to creating a good landing page. But what separates a good one from a great one is a story. In our present era of marketing, the most resounding enterprise systems place their customers in a wilderness called the internet. Here, customers wander around helplessly, until they come across a magic gift--your brand. It is your brand, or in this case, your landing page that can help them on their journey.
This may sound like hokum, but it's proved that all good stories follow the structure of The Hero's Journey. In order for people to take an interest in your brand, they have to be willing to listen to your story. In it, no matter what you're selling, your consumer is the hero. To tap into this you have to position your brand as the magic gift they need to solve their problems and thereby bring their knowledge (product or skill set) to the world.
Let's say that your magic gift is SEO. That would mean that when your customers search for an online marketing company and they come across your web site, you have to convince them to take the leap and pay you to do their online marketing. Your landing page is where they make the jump, so it's important to coax them gently, but to show them that they really don't have a choice, that it's their fate to work with you and accept your gift. Once your landing page copy does that, it will be great.
Once you get your customers to convert, or to give you an e-mail address, make sure to give them something more, such as a link to relevant content or even a special tip that only appears for them after clicking enter. The reason being forms are scary. Follow up the success of your landing page with a QA, as well as A/B testing to determine whether a different color scheme will work better. Small changes can make a big difference, but if you have the other elements in place--CTA, design, and story--the rest will follow.
Copyright (c) 2013 Tradical 360