You can barely see Whiterpod, a zero-impact, luxury "camp" until you're almost upon it, so well is it camouflaged against the deep snows of this tranquil forest setting, high in the Alps and far from any roads.
Each pod-eight of them comprise the camp-is a mini geodesic dome sheathed in white canvas, a sturdy, igloo-shaped construction set on a raised wooden platform.
But this is no wilderness campsite: the emphasis is squarely on modern, five-star comforts.
Inside each pod-heated by its own wood-burning stove-you get a proper king-size bed with multiple fluffy down covers and comfortable armchairs, along with an iPod and designer toiletries.
So far, so typical of the ski industry-hardly the world's most environmentally sound, with all those snow cannon and piste-grooming machines, not to mention traffic jams on Alpine roads.
But Whitepod, the idea of a Swiss entrepreneur, is different: no concrete is used in the pods, so there is no impact on the ground beneath, and everything is sourced locally, from the logs to the solar power to the organic food.
For showers, meals and relaxing with other guests, you cross to the wooden chalet in the centre of the site, which has been updated inside -all soft lighting, comfortable lounging and chic designer touches.
The atmosphere is great-out in the wild woods, boasting spectacular views of the mountains, yet with every comfort taken care of in an understated, very Swiss way.
And White pod's impeccable credentials don't get in the way of a good time: you can indulge in all sorts of Alpine activities up here, including dog-sledding with huskies, parahiking (hike to the top of a summit and then paraglide down), horse-riding and more.
This far from the resorts,the only skiing on offer is testing offpiste stuff-with the prospect of a relaxing massage and a spectacular sunser when you get back to your pod.
Need to know: Whitepod is located near Villars, in southwestern Switzerland.