RE-BRANDING NIGERIA
It will be recall that in the second week of February, the Minister of Information and Communication, Prof. Dora Akunyili unveils a new initiative to market Nigeria both locally and internationally.
This has to do with image laundering and marketing Nigeria through public campaign, flowering speeches, flashy light e.t.c so as to make Nigeria acceptable both to Nigerians and outsiders.
Mrs. Akunyili must not forget that branding Nigeria is not merely printing of some fanciful logos on caps and T-shirts rather branding is a concept repositioning thing.
It takes its root in a co-operate understanding that the image currently presented is not acceptable and an image change is required.
It is relevant to note that our image crisis which we accumulated consistently over a long period of unproductive military invention and civilian visionless leadership is today compounded by the harvest of our past sowing.
Today, our political class engages in stealing of our common wealth, securing electoral victories through unholy means, killing and maiming of perceived opposition, exhibition of wealth and lack of empathy for the masses who they are elected to serve.
Our youths are not left out; they have become hired and hirable assassins, scammers, telephone and laptop thieves, kidnappers of their kinsmen and foreigners, armed robbers and call girls.
Consequent upon this the image issue cannot be resolve through rhetoric, propaganda and make believe.
The enduring image change Nigeria needs is the kind that must address the image crisis that has eaten deep into the fabrics of our country and its people.
There must therefore be a collective hunger for perception shift and there must be an understanding of what should change, how it would change and what result it will bring.
The way out of these is that the leaders must set the pace that will cause an attitude change to start among its people.
Nothing will change unless our mind set are changed to such extent that we no longer rig elections, we re-brand our politic to international standard of free, fair and peaceful practice.
Also, stealing in high places must receive zero tolerance from the operators of our political machinery, kick back and ten percent must become unfashionable in our public and private sector.
An election based re-branding will automatically take place if public funds is disburse wisely to generate employment, deal with the Niger Delta issue in that region with a sense of safety.
We must also attend urgently to our numerous social, political and economic problems any attempts at image laundry will be a mere waste of resources.
OWOLEBI .O. SOLOMON,
LAGOS STATE POLYTECHNIC
MASS COMM,HNDII
This has to do with image laundering and marketing Nigeria through public campaign, flowering speeches, flashy light e.t.c so as to make Nigeria acceptable both to Nigerians and outsiders.
Mrs. Akunyili must not forget that branding Nigeria is not merely printing of some fanciful logos on caps and T-shirts rather branding is a concept repositioning thing.
It takes its root in a co-operate understanding that the image currently presented is not acceptable and an image change is required.
It is relevant to note that our image crisis which we accumulated consistently over a long period of unproductive military invention and civilian visionless leadership is today compounded by the harvest of our past sowing.
Today, our political class engages in stealing of our common wealth, securing electoral victories through unholy means, killing and maiming of perceived opposition, exhibition of wealth and lack of empathy for the masses who they are elected to serve.
Our youths are not left out; they have become hired and hirable assassins, scammers, telephone and laptop thieves, kidnappers of their kinsmen and foreigners, armed robbers and call girls.
Consequent upon this the image issue cannot be resolve through rhetoric, propaganda and make believe.
The enduring image change Nigeria needs is the kind that must address the image crisis that has eaten deep into the fabrics of our country and its people.
There must therefore be a collective hunger for perception shift and there must be an understanding of what should change, how it would change and what result it will bring.
The way out of these is that the leaders must set the pace that will cause an attitude change to start among its people.
Nothing will change unless our mind set are changed to such extent that we no longer rig elections, we re-brand our politic to international standard of free, fair and peaceful practice.
Also, stealing in high places must receive zero tolerance from the operators of our political machinery, kick back and ten percent must become unfashionable in our public and private sector.
An election based re-branding will automatically take place if public funds is disburse wisely to generate employment, deal with the Niger Delta issue in that region with a sense of safety.
We must also attend urgently to our numerous social, political and economic problems any attempts at image laundry will be a mere waste of resources.
OWOLEBI .O. SOLOMON,
LAGOS STATE POLYTECHNIC
MASS COMM,HNDII