Packshot Photography And Its Importance To Businesses
Packshots are high definition product photos with a white background devoid of any distractions whatsoever. Packshots present you with a powerful way to tell the customers about a product and its various features. These can be used easily in brochures, web pages, catalogues and flyers for the purpose of promotion.
Reasons for Using Packshot Photography
In one sentence: Visual recognition to increase sales. Packshots are product photos that are a clear and simple way of telling what a product looks like. Since there are no other distractions in the picture, it allows customers to easily recognize the product when they see it on a shelf.
Marketers weigh the chances that if a customer has already seen a product image in the form of a packshot in one of their catalogues or flyers, when browsing through a stores shelves they would still have that image in their minds. Upon spotting the same product they saw earlier, they will visually recognize it, thus increasing the probability of increased sales.
Packshot Photography Should Be Treated Differently
No one, in todays world of cut-throat competition among businesses can deny the importance of well taken product images for the purpose of advertising and product promotion. However, with the invention of in-house capabilities, many businesses seek to cut their costs by taking their product photos themselves. The results are nonetheless very different from what is actually needed.
Product images taken as packshots must be of extremely high quality, crisp, bright and shot against a background that is perfect for such pictures. The purpose of such pictures is to boost a brands visibility and if a product photo is not delivering what it should, the entire purpose of doing the shoot is a waste of time and money.
Hence packshot photography must be treated differently from any other kind of photography done by businesses.
The Importance of Angles
The importance of angles in packshot photography cannot be overemphasized. A customers who wants to buy a camera will not just be interested seeing its front, but also how the back and the sides of the camera look like and what features does it offer. For many packshots there are at least three images of a single product to showcase all the details the user would need to know. Hence, excellent packshot photography can only be achieved through professional photographers.
Reasons for Using Packshot Photography
In one sentence: Visual recognition to increase sales. Packshots are product photos that are a clear and simple way of telling what a product looks like. Since there are no other distractions in the picture, it allows customers to easily recognize the product when they see it on a shelf.
Marketers weigh the chances that if a customer has already seen a product image in the form of a packshot in one of their catalogues or flyers, when browsing through a stores shelves they would still have that image in their minds. Upon spotting the same product they saw earlier, they will visually recognize it, thus increasing the probability of increased sales.
Packshot Photography Should Be Treated Differently
No one, in todays world of cut-throat competition among businesses can deny the importance of well taken product images for the purpose of advertising and product promotion. However, with the invention of in-house capabilities, many businesses seek to cut their costs by taking their product photos themselves. The results are nonetheless very different from what is actually needed.
Product images taken as packshots must be of extremely high quality, crisp, bright and shot against a background that is perfect for such pictures. The purpose of such pictures is to boost a brands visibility and if a product photo is not delivering what it should, the entire purpose of doing the shoot is a waste of time and money.
Hence packshot photography must be treated differently from any other kind of photography done by businesses.
The Importance of Angles
The importance of angles in packshot photography cannot be overemphasized. A customers who wants to buy a camera will not just be interested seeing its front, but also how the back and the sides of the camera look like and what features does it offer. For many packshots there are at least three images of a single product to showcase all the details the user would need to know. Hence, excellent packshot photography can only be achieved through professional photographers.