Marathi Papers in Maharashtra
The majority of India's population lives in rural areas. The main reason for the growth of Marathi papers is the growing demand among the rural Marathi population for news of their region in a language they understood. The spread of education also has made them aware of the need to understand and be understood by the leaders of the country. The newspapers especially the letters to the editors and other similar columns make it possible for them to highlight needs and problems specific to their area. Marathi papers also give local leaders a chance to reach out to the rural population and establish their vote base.
Indepth Coverage of Regional News
Many of these Marathi papers are published from different regions in Maharashtra thereby catering to the demand for local news from specific areas. Advertisers also realized that they needed to advertise their products in regional newspapers if they wanted to sell their products to the huge market out there in the rural areas. The regional newspapers normally follow a simple format and are thus cheaper than English newspapers. Emphasis is laid on filling up the pages with local news as well as some sprinkling of national and international news. The popularity of regional newspapers lies in the fact that it is accessible to the lower middle class and even the poorer sections of the society.
Women's Empowerment and Demand for Newspapers
The education of women and their empowerment in rural areas has also led to increased demand for regional newspapers. Women want to keep abreast of happenings in the world that affect them. They also want to be aware of the developments, job opportunities, and government programs introduced for their development. Another factor that led to the popularity of the Marathi papers is the aggressive marketing strategies introduced. Technological advancement also made it affordable to start new editions in different areas of the state. This also brought down the cost of the newspapers.
Maharashtra News for the People of Maharashtra
The awareness of the right to information and the importance of dissemination of information to all people both in the rural and urban areas is what led to the popularity of regional newspapers. Great importance is given to Maharashtra news and developments in the state in Marathi newspapers. The different Marathi editions cover stories of industrial and infrastructural developments in different regions. Online newspapers have led to greater accessibility to news to anyone who have access to the internet.
Indepth Coverage of Regional News
Many of these Marathi papers are published from different regions in Maharashtra thereby catering to the demand for local news from specific areas. Advertisers also realized that they needed to advertise their products in regional newspapers if they wanted to sell their products to the huge market out there in the rural areas. The regional newspapers normally follow a simple format and are thus cheaper than English newspapers. Emphasis is laid on filling up the pages with local news as well as some sprinkling of national and international news. The popularity of regional newspapers lies in the fact that it is accessible to the lower middle class and even the poorer sections of the society.
Women's Empowerment and Demand for Newspapers
The education of women and their empowerment in rural areas has also led to increased demand for regional newspapers. Women want to keep abreast of happenings in the world that affect them. They also want to be aware of the developments, job opportunities, and government programs introduced for their development. Another factor that led to the popularity of the Marathi papers is the aggressive marketing strategies introduced. Technological advancement also made it affordable to start new editions in different areas of the state. This also brought down the cost of the newspapers.
Maharashtra News for the People of Maharashtra
The awareness of the right to information and the importance of dissemination of information to all people both in the rural and urban areas is what led to the popularity of regional newspapers. Great importance is given to Maharashtra news and developments in the state in Marathi newspapers. The different Marathi editions cover stories of industrial and infrastructural developments in different regions. Online newspapers have led to greater accessibility to news to anyone who have access to the internet.