Digital signage-A world apart from traditional forms of Advertising
Digital signage is the futuristic media that has potential to deliver information to target audience as the age of billboards or static display boards have gone. With an electronic display screen, like LCD, plasma TV, back multimedia player, and dynamic display the digital signage is key to the success in advertising and marketing. Apart from advertising, this technology is unique and is in use in retail stores, institutions, hotel, corporate offices, stations, airports, roadside, to inform or educate captive audience. The content of the display should be specific and attractive so that the audience can understand the content with a short glance.
The screen where the content is displayed is generally a LCD screen or Plasma TV. The LCD screen produces fine display and the sound system is perfect. These save energy more in comparison to plasma TVs and so are advantageous. Projection display is another alternative in the field of digital signage. These are used anywhere from floor to ceiling projection. Projection display is UV rays resistant. One can buy projection display device in form of film or may be panel units. These produce clear image, even in situations of strong light. If one opts for a film version, the device is very light with a screen that can be easily installed and have a huge range of viewing angle.
For direct advertisement or brief message display, plasma screen is recommended. These provide good picture display at low ambient light. In airports, bus depots, railway stations, plasma TV is used to communicate with the passengers to let them know about the various timetables of the transport service. The latest model of display for digital signage is LED screen video walls. The display is extremely eye-catchy and is a complete new way of advertising as there is no extra fee for changing advertisements. LED screen video walls are used in sport events, marketing, trade shows, and various exhibitions. Advertisements through video wall display will surely tempt the viewers, as the graphics quality is outstanding and superb.
This is a chief tool in health care environment to enhance care of patients, increase staff efficiency, and bring cost effectiveness. It is a wonderful way of entertainment for people sitting at waiting rooms at the hospitals. The communication among the staffs or doctors can be handled in a better way with displaying of messages regarding surgery, medical, urgency etc. In academic field, digital signage application can be placed at libraries, canteens, student union rooms, reception, safety reasons. In libraries, the arrival of any new book can be displayed for the knowledge of the students.
Menus and diet advices are displayed in the display screens to draw attention of the students. Videos or promotions cannot take place in a better way other than this scientific technique in students union. A beautiful welcome note at the entrance of an institution is a nice way of reception. The people can be made aware by displaying the fire exit locations or alarms through this digital signage system.
The screen where the content is displayed is generally a LCD screen or Plasma TV. The LCD screen produces fine display and the sound system is perfect. These save energy more in comparison to plasma TVs and so are advantageous. Projection display is another alternative in the field of digital signage. These are used anywhere from floor to ceiling projection. Projection display is UV rays resistant. One can buy projection display device in form of film or may be panel units. These produce clear image, even in situations of strong light. If one opts for a film version, the device is very light with a screen that can be easily installed and have a huge range of viewing angle.
For direct advertisement or brief message display, plasma screen is recommended. These provide good picture display at low ambient light. In airports, bus depots, railway stations, plasma TV is used to communicate with the passengers to let them know about the various timetables of the transport service. The latest model of display for digital signage is LED screen video walls. The display is extremely eye-catchy and is a complete new way of advertising as there is no extra fee for changing advertisements. LED screen video walls are used in sport events, marketing, trade shows, and various exhibitions. Advertisements through video wall display will surely tempt the viewers, as the graphics quality is outstanding and superb.
This is a chief tool in health care environment to enhance care of patients, increase staff efficiency, and bring cost effectiveness. It is a wonderful way of entertainment for people sitting at waiting rooms at the hospitals. The communication among the staffs or doctors can be handled in a better way with displaying of messages regarding surgery, medical, urgency etc. In academic field, digital signage application can be placed at libraries, canteens, student union rooms, reception, safety reasons. In libraries, the arrival of any new book can be displayed for the knowledge of the students.
Menus and diet advices are displayed in the display screens to draw attention of the students. Videos or promotions cannot take place in a better way other than this scientific technique in students union. A beautiful welcome note at the entrance of an institution is a nice way of reception. The people can be made aware by displaying the fire exit locations or alarms through this digital signage system.