Understanding the importance of Keyword in SEO
In SEO keyword choosing a very important part. In addition, you want to make sure your keywords are relevant: you don't just want traffic; you want high quality visitors those that you can convert into buyers or at least strong prospects. Irrelevant traffic won't just cost you in SEO terms; it can cost you in terms of wasted time.
For example, let's say you are a small firm of solicitors based in Norfolk and you are ranked well for the term ‘solicitors'. You may get people calling you from London, Newcastle or Cambridge – this is all well and good, but people by and large prefer to use local solicitors This means you are wasting staff time. It also means you are spending less time on optimising for local leads, essential y, this means determine what it is you want people to come to your site for, and research your keywords accordingly.
Short tail vs long tail vs ego-targeting
Short tail keywords are ones that are just that – short.
Examples include, ‘SEO', ‘mortgage', ‘solicitor', ‘dining room furniture', ‘boat repairs' and ‘garden centre'. These are not only the hardest ones to rank for, they're not always buying keywords either – someone searching on ‘dining room furniture' may just be seeing how they can sell their own, or looking at the history of dining tables. This is not to say ranking for short tail keywords is wrong – it's not; it just depends on what your particular needs are.
Longtail keywords are those that are phrases or questions that people put into the search engines – they're not necessarily what you'd think of ranking for, so you need to think of what your visitors want. For example, instead of typing in ‘SEO' or ‘search engine optimisation', people are more likely to write ‘how to get on page one of Google', ‘how can I get my website to show on the first page of Google', ‘how can I improve my search engine rankings', and ‘how do I use social media in SEO'.
Geo-targeted keywords are ones that are location based. They may be long or short. Examples include, ‘SEO Cambridge', ‘online marketing firm Bury St Edmunds' and ‘who does websites and SEO in Luton'. Google quite often adds a local element even if you don't put one in by bringing back a local map among generic results:
Let's look at numbers: at the time of time of writing, ‘solicitor' brings back over 30 million results...and only 10 of them show on the front page! Have a go yourself using search phrases like ‘how to choose a good divorce solicitor', ‘solicitor [your town]', ‘divorce solicitor [your town]', and ‘who is the best divorce solicitor in [your town]'. Here's what happens when I put in the term ‘solicitor' – the results are a mixture of local and non-local (sometimes a couple of organic searches will show above the Places, and sometimes not).
So this article will help to you understand the impact of keyword in SEO and its performance. Apart from this also there are a lot of factors are their by which your SEO can effect.
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For example, let's say you are a small firm of solicitors based in Norfolk and you are ranked well for the term ‘solicitors'. You may get people calling you from London, Newcastle or Cambridge – this is all well and good, but people by and large prefer to use local solicitors This means you are wasting staff time. It also means you are spending less time on optimising for local leads, essential y, this means determine what it is you want people to come to your site for, and research your keywords accordingly.
Short tail vs long tail vs ego-targeting
Short tail keywords are ones that are just that – short.
Examples include, ‘SEO', ‘mortgage', ‘solicitor', ‘dining room furniture', ‘boat repairs' and ‘garden centre'. These are not only the hardest ones to rank for, they're not always buying keywords either – someone searching on ‘dining room furniture' may just be seeing how they can sell their own, or looking at the history of dining tables. This is not to say ranking for short tail keywords is wrong – it's not; it just depends on what your particular needs are.
Longtail keywords are those that are phrases or questions that people put into the search engines – they're not necessarily what you'd think of ranking for, so you need to think of what your visitors want. For example, instead of typing in ‘SEO' or ‘search engine optimisation', people are more likely to write ‘how to get on page one of Google', ‘how can I get my website to show on the first page of Google', ‘how can I improve my search engine rankings', and ‘how do I use social media in SEO'.
Geo-targeted keywords are ones that are location based. They may be long or short. Examples include, ‘SEO Cambridge', ‘online marketing firm Bury St Edmunds' and ‘who does websites and SEO in Luton'. Google quite often adds a local element even if you don't put one in by bringing back a local map among generic results:
Let's look at numbers: at the time of time of writing, ‘solicitor' brings back over 30 million results...and only 10 of them show on the front page! Have a go yourself using search phrases like ‘how to choose a good divorce solicitor', ‘solicitor [your town]', ‘divorce solicitor [your town]', and ‘who is the best divorce solicitor in [your town]'. Here's what happens when I put in the term ‘solicitor' – the results are a mixture of local and non-local (sometimes a couple of organic searches will show above the Places, and sometimes not).
So this article will help to you understand the impact of keyword in SEO and its performance. Apart from this also there are a lot of factors are their by which your SEO can effect.
About hostindia.net:- Hostindia.net is a 15 years old India based company providing world class service in domain registration and web hosting India. Also we have complete service package including SSL certification, website designing, Digital marketing, dedicated server and many more.