How to Generate Lots of Targeted Traffic Through Understanding Keywords and Keyword Research
The power of keywords is not the only thing that will generate lots of traffic for you but it is one of the most powerful methods.
Before you can start generating lots of traffic, you have to understand the raw nature of keywords because they are practically at the root of any online business.
What are keywords? When you go to Google and type in what it is you are looking for in the search engine, all of the results that you see on the top right hand side of the search engine are placements that people have paid money to be placed there.
When you can identify those keywords that have a lot of exposure you will start delivering traffic easily from the search engines and make more money online.
2 types of keywords There are 2 main types of keywords, the short-tail and guess what, the long-tail.
Short-tail keywords are ones that are usually one word and are very broad ranging.
Long-tail keywords are usually multiple words and are very specific.
For example, 'dog barking' is an example of a short-tail keyword whereas 'how to stop my Jack Russell barking' is a more specific search and would be known as a long-tail keyword.
Most internet marketers do not take the time to research and actually put together a list of long-tail keywords to promote their product or service.
This is just like leaving money on the table because although they do take time to analyse, they will generate you more highly targeted and qualified customers than short-tail keywords will ever do.
That is not to say short-tail keywords do not work, they absolutely do but how great would it be if all visitors to your site found the exact service or product they were looking for.
Keyword combinations - putting them together There are billions of things that people search for every day on the internet.
Some of the phrases used you may think would be confusing to type and include, but in reality people are searching for them.
The more specific your keyword phrase is that you are trying to target; the higher it will convert because it is exactly what people are searching for.
Short-tail keywords are so general and although they can generate you plenty of volume, you will waste your money because the people visiting are nowhere near as targeted.
All you have to do is to start with a few general short-tail keywords and simply take those keywords and begin adding additional words to the end.
For example, let us imagine you have a dog product website where you sell various canine related items.
It is obvious your primary keyword would be dog products.
Now let us consider what type of customers you plan on having come to your website that would be considered your 'Dream Customers.
' If we consider some words that dog product buyers would be typing into the search engines i.
e.
dog crates, dog food, dog toys, dog beds, dog leads, dog training, pet supplies, pet insurance, dog shampoo, dog deodorant etc.
Considering all these you can see now how easy it would be to put together keyword combinations that would drive people to your website who are ready to buy right now.
Helpful keyword research resource You may be thinking at this point that it sounds like a lot of work.
In all honesty, it is, but there is a free tool on the internet that you can use to help you brainstorm and compile very precise keyword combination lists.
This tool is called Google AdWords and if you do not already have a website , Google will help you create one for FREE.
You simply create your ad and use the tool on the site to help you build your keyword combination.
Another site that gives you free keyword information is http://freekeywords.
wordtracker.
com/.
The author receives no gain from promoting any sites within the main body of this article.
Before you can start generating lots of traffic, you have to understand the raw nature of keywords because they are practically at the root of any online business.
What are keywords? When you go to Google and type in what it is you are looking for in the search engine, all of the results that you see on the top right hand side of the search engine are placements that people have paid money to be placed there.
When you can identify those keywords that have a lot of exposure you will start delivering traffic easily from the search engines and make more money online.
2 types of keywords There are 2 main types of keywords, the short-tail and guess what, the long-tail.
Short-tail keywords are ones that are usually one word and are very broad ranging.
Long-tail keywords are usually multiple words and are very specific.
For example, 'dog barking' is an example of a short-tail keyword whereas 'how to stop my Jack Russell barking' is a more specific search and would be known as a long-tail keyword.
Most internet marketers do not take the time to research and actually put together a list of long-tail keywords to promote their product or service.
This is just like leaving money on the table because although they do take time to analyse, they will generate you more highly targeted and qualified customers than short-tail keywords will ever do.
That is not to say short-tail keywords do not work, they absolutely do but how great would it be if all visitors to your site found the exact service or product they were looking for.
Keyword combinations - putting them together There are billions of things that people search for every day on the internet.
Some of the phrases used you may think would be confusing to type and include, but in reality people are searching for them.
The more specific your keyword phrase is that you are trying to target; the higher it will convert because it is exactly what people are searching for.
Short-tail keywords are so general and although they can generate you plenty of volume, you will waste your money because the people visiting are nowhere near as targeted.
All you have to do is to start with a few general short-tail keywords and simply take those keywords and begin adding additional words to the end.
For example, let us imagine you have a dog product website where you sell various canine related items.
It is obvious your primary keyword would be dog products.
Now let us consider what type of customers you plan on having come to your website that would be considered your 'Dream Customers.
' If we consider some words that dog product buyers would be typing into the search engines i.
e.
dog crates, dog food, dog toys, dog beds, dog leads, dog training, pet supplies, pet insurance, dog shampoo, dog deodorant etc.
Considering all these you can see now how easy it would be to put together keyword combinations that would drive people to your website who are ready to buy right now.
Helpful keyword research resource You may be thinking at this point that it sounds like a lot of work.
In all honesty, it is, but there is a free tool on the internet that you can use to help you brainstorm and compile very precise keyword combination lists.
This tool is called Google AdWords and if you do not already have a website , Google will help you create one for FREE.
You simply create your ad and use the tool on the site to help you build your keyword combination.
Another site that gives you free keyword information is http://freekeywords.
wordtracker.
com/.
The author receives no gain from promoting any sites within the main body of this article.