You'll hear most people say that copywriting is hard, but that's really not quite true. Of course it's always helpful to have some knowledge of copywriting mistakes that are known to sink your copy in a hurry. So, we'll now cover just three of these kinds of mistakes that you really don't want to commit in your own copywriting.

Even in copywriting, grammar is important because if you make too many mistakes it can hurt your conversions. In all your copywriting, be 100% clear about what you're saying, and take care that the product benefits are expressed as benefits and not features - tell them what's in it for them. So those are just a couple things, out of many, that need to be right, and if they aren't then you'll just seeing the sales numbers go down. Readers will generally forgive an occasional mistake, but if there are too many then they'll start wondering about you and then the product. There are many finer details and aspects of copyrwiting that need to be kept in mind if you want to produce copy that converts. Remember, too, that you're not writing a college research paper, so you want to keep your language simple, clear, and to the point. Yes, you can hurt your sales and conversions with bad grammar, punctuation, and spelling mistakes. You want to give out all of the required information but don't make the mistake of revealing too much in your copy. If you don't know how to balance your information this can be tricky. The goal of your sales letter is to both educate the potential customer about what you are selling and, at the exact same time, create in him a desperate urge to buy from you. A good way to do this is to write about the many benefits of owning the product so that the potential buyer knows exactly how your product will better his life. Don't include too many specific details or features or the benefits won't matter as much to the customer when it comes time to make the sale. Cut out the fluff but still include the details that are most necessary to create the urge to buy in your potential customer. Lots of copywriters fall in love with what they are writing about and forget that they are not writing copy for themselves but are writing to get someone else to buy what they are selling. Focus on the potential customers you want to attract instead and then target your sales copy to them directly.

The location, or introduction, of the price of your product or service matters a lot. You'll discover that the price is introduced far toward the bottom of your copy and not at the top of it. But what's wrong in that? Well for one thing people will leave your site prematurely if they don't like the price. The most optimum location to reveal your price is near the bottom after the product and benefits are introduced. One suggestion to avoid any possible writer's block is to just write without judging your work, and keep in mind that all can be corrected, revised, or changed during the editing process. Some copywriters and marketers can be a bit shy when it comes to talking about the product price, but avoid feeling that way and clearly state your price. Sometimes it seems that some copywriters try to hide the price among the text, and that's a mistake.

You'll discover that you can spend the rest of your life studying copywriting. Learning from others is always a good thing to do, so always try to learn from the mistakes of others and you'll always see improvement. Keep records of what you read, and try to keep in mind about the mistakes you read about.