Often Overlooked Yard Sign Essentials
Yard signs are a simple product with unbelievable benefits. Purchasing one is a safe bet, not much can really go wrong with a yard signs in front of your business, or advertising for your business somewhere else than the office. Still, with signs come options that must be considered and factored in to the final purchase because if chosen wrong or not chose they can completely alter the sign and value it has for you. Customers buying any product can make mistakes that cause frustrating backtracking and if they had only had a more clear understanding of the product that pain could have been avoided. Yard signs are no different; these simple checks can make or break the experience.
Two-Sided vs. One-Sided – A common mistake for yard sign customers is the belief that all yard signs are two-sided. For most companies who sell yard signs that is usually a special option to the order and is not an automatic setting. One-sided requires less printing than a two-sided sign, so two-sided is a more expensive investment. Still, if you believe that a two-sided option will fulfill your marketing hopes better that option can only help you bring in customers from both sides so to speak.
Wrong Accessories – Yard signs do have various options for planting them in the ground. The most common yard sign errors begin here. Wire stakes are certainly inexpensive, but they are designed for corrugated plastic and poster board. Metal signs require frames; make sure the frame matches your sign when ordering. If the sign is a custom sign there might not be custom frames, double check all the measurements first.
Hard To See – When placing the yard sign make sure that the area it will be located is actually visible to those driving by. This deals with the text, the size, and other factors. Put yourself in the mindset of your viewer when deciding all this. It must be large enough and the lettering legible as well as in a strong location.
No Accessories – Always be sure that you have something to stand your sign with. Not all companies might offer accessories and that might leave you in a tough place when it arrives. Wire stakes, frames, etc., having these accessories is the only way to display your sign correctly. Obviously not having them is bad.
Wrong Material Choice – For whatever your business or event is advertising the right sign material exists. For example, when choosing political signs make sure that the material can be easily removable when the campaign is over. A metal sign might not be the best choice, corrugated plastic is a better choice for that with wire stakes. A coroplast sign isn't a strong contender either for political signs but if you are a large business creating professional signs for large use or a real estate deal on a large building it is the perfect material.
Two-Sided vs. One-Sided – A common mistake for yard sign customers is the belief that all yard signs are two-sided. For most companies who sell yard signs that is usually a special option to the order and is not an automatic setting. One-sided requires less printing than a two-sided sign, so two-sided is a more expensive investment. Still, if you believe that a two-sided option will fulfill your marketing hopes better that option can only help you bring in customers from both sides so to speak.
Wrong Accessories – Yard signs do have various options for planting them in the ground. The most common yard sign errors begin here. Wire stakes are certainly inexpensive, but they are designed for corrugated plastic and poster board. Metal signs require frames; make sure the frame matches your sign when ordering. If the sign is a custom sign there might not be custom frames, double check all the measurements first.
Hard To See – When placing the yard sign make sure that the area it will be located is actually visible to those driving by. This deals with the text, the size, and other factors. Put yourself in the mindset of your viewer when deciding all this. It must be large enough and the lettering legible as well as in a strong location.
No Accessories – Always be sure that you have something to stand your sign with. Not all companies might offer accessories and that might leave you in a tough place when it arrives. Wire stakes, frames, etc., having these accessories is the only way to display your sign correctly. Obviously not having them is bad.
Wrong Material Choice – For whatever your business or event is advertising the right sign material exists. For example, when choosing political signs make sure that the material can be easily removable when the campaign is over. A metal sign might not be the best choice, corrugated plastic is a better choice for that with wire stakes. A coroplast sign isn't a strong contender either for political signs but if you are a large business creating professional signs for large use or a real estate deal on a large building it is the perfect material.