Tea Wholesaler Must Make Smart Choicesfor You
A tea wholesaler deals in especially appealing productsdelicious and timeless camellia sinensis beverages. It has to be easy rolling out of bed knowing that the day will be spent promoting something healthful, tasty, and social. Ball-bearing wholesalers may have higher profit margins and clacking novelty giveaways, but the work surely cant be as satisfying as selling loose leaf tea.
That said, wholesale oolong tea resellers and other tea wholesalers are, in fact, in business. The same invariable business principles will work on their bottom lines that affect any other business middleman. They must constantly find a balance between what they pay for tea from a supplier and what they receive for the tea when they resell it in their tea rooms or to stores or restaurants.
The market tells all at the end of the day. Whether as a tea business person or a tea drinker wanting assurance that a favorite wholesaler is going to stay in business, it is good to know how to judge the work of the middleman in the tea racket.
The following three indicators determine the success or failure of a tea wholesaler:
Quality product Funny how success always boils down to quality. A quick-and-dirty profit might be made once, but an enduringly profitable enterprise always is built on excellence. A wholesaler of scented tea that has consistently uneven or unpleasant scents will never enjoy the sweet smell of success. Because it is impossible to check every batch of tea for quality, an astute wholesaler must expend considerable energy to check out a potential suppliers reputation. A supplier who can be trusted to supply quality teas at reasonable prices is absolutely necessary for success. It all starts there.
Pricing transparency Nothing surprises more than an unexpectedly high price for something. Tea suppliers that have a habit of springing price increases on a wholesaler should be avoided. A bump in cost usually cannot be passed along through the chain, unless every wholesaler is experiencing the same price hike. A good relationship is wedded to volume, with wholesalers being rewarded for large orders by lower pricing and absolutely no price-hike blindsides. It is the responsibility of the supplier to know and control his costs.
Dependable service & support Tea growing, supplying and wholesaling is a global business. It is not a matter of managing cross-town relationships, but of handling across-the-world relationships in real time. Tea is a product that depends upon freshness and coordinated supply. So many varieties of tea, so little time to get them to the shelves or tea rooms where tea drinkers are awaiting them on any given day. Tea wholesalers ought to be able to pick up the phone, send an e-mail, or tap out a text message at about any moment and expect a timely response from their suppliers. Responsiveness is a virtue.
The tea business, for all its flavorful allurements and social ambience, is a business. Successful suppliers and wholesalers work hard to bring quality teas to thirsty people without any drama. Tea drinkers that dont even think about the business side of tea are well-served.
(Want to stay connected to other tea lovers? Check the Tea Twitterati 100, a list of the 100 most active tea industry social media users. The regularly updated list is posted on the website of premium quality tea supplier Wild & Bare Co. wildandbare.com)
That said, wholesale oolong tea resellers and other tea wholesalers are, in fact, in business. The same invariable business principles will work on their bottom lines that affect any other business middleman. They must constantly find a balance between what they pay for tea from a supplier and what they receive for the tea when they resell it in their tea rooms or to stores or restaurants.
The market tells all at the end of the day. Whether as a tea business person or a tea drinker wanting assurance that a favorite wholesaler is going to stay in business, it is good to know how to judge the work of the middleman in the tea racket.
The following three indicators determine the success or failure of a tea wholesaler:
Quality product Funny how success always boils down to quality. A quick-and-dirty profit might be made once, but an enduringly profitable enterprise always is built on excellence. A wholesaler of scented tea that has consistently uneven or unpleasant scents will never enjoy the sweet smell of success. Because it is impossible to check every batch of tea for quality, an astute wholesaler must expend considerable energy to check out a potential suppliers reputation. A supplier who can be trusted to supply quality teas at reasonable prices is absolutely necessary for success. It all starts there.
Pricing transparency Nothing surprises more than an unexpectedly high price for something. Tea suppliers that have a habit of springing price increases on a wholesaler should be avoided. A bump in cost usually cannot be passed along through the chain, unless every wholesaler is experiencing the same price hike. A good relationship is wedded to volume, with wholesalers being rewarded for large orders by lower pricing and absolutely no price-hike blindsides. It is the responsibility of the supplier to know and control his costs.
Dependable service & support Tea growing, supplying and wholesaling is a global business. It is not a matter of managing cross-town relationships, but of handling across-the-world relationships in real time. Tea is a product that depends upon freshness and coordinated supply. So many varieties of tea, so little time to get them to the shelves or tea rooms where tea drinkers are awaiting them on any given day. Tea wholesalers ought to be able to pick up the phone, send an e-mail, or tap out a text message at about any moment and expect a timely response from their suppliers. Responsiveness is a virtue.
The tea business, for all its flavorful allurements and social ambience, is a business. Successful suppliers and wholesalers work hard to bring quality teas to thirsty people without any drama. Tea drinkers that dont even think about the business side of tea are well-served.
(Want to stay connected to other tea lovers? Check the Tea Twitterati 100, a list of the 100 most active tea industry social media users. The regularly updated list is posted on the website of premium quality tea supplier Wild & Bare Co. wildandbare.com)