So there is a lot of talk about design thinking, visual recording and graphic recording going around since the RSA Animate videos have been about.
This technique of capturing the spoken word visually is astounding and surprising many.
But little do these people know there is a whole community of visual practitioners, graphic facilitators and recorders out there doing this every day at speeches, corporate workshops and presentations.
Turning the intangible into tangible and useful visuals.
So how can you use this skill or expertise in your business? 1.
Capturing Conversations Using a graphic recorder in your meetings, mastermind sessions or speak fests is a great way to capture the audience's attention and engagement.
It also focuses the audience on your content.
The greatest advantage is that they don't have to take notes and there is a graphic record created that can be used to communicate the outcomes of your meeting back to the people who were not involved.
2.
Rapid Prototyping and modeling If you are in the business of creating businesses, new products or offerings a graphic recorder can be an asset to your rapid prototyping sessions.
While ideas are thrown into the mix, and the team are rapidly brainstorming a graphic recorder can listen in and capture all the ideas down and visualize any models or offerings as they are developed.
Meaning that everything is created right there and then and the whole process is highly accelerated.
You leave your meetings with the models, pictures and offerings in hand instead of needing completed after word.
3.
Communicating stories, key messages Most people use word documents, emails and heavy text to communicate their ideas.
This form of communication only plays to 20% of the population who are highly auditory digital liking lists, text and processes.
IF you want to play to the other 80% of the population you must use visuals, comics and models.
A graphic recorder has the ability to visually interpret documents, stories and key messages into key visually dynamic pieces that are easily shared, read and communicated.
4.
Speeches Speaking is becoming one of the most lucrative businesses.
Sharing your ideas with the world and becoming a thought leader.
Not re communicating others ideas but taking them and coming up with new and wonderful ideas that change the world.
Adding a graphic recorder in the mix makes you a dynamic thought leader with a difference one who can engage the room in a creative experience and follow it up with a graphic summary and poster of your speech that surprises your customers and crystallizes the speaking experience for them in a tangible way.
5.
Workshops Workshops are delivered and run usually with an output being highly intangible.
A whole bunch of people get together for a few days then go back to the business with nothing more than MORE work to be done for the rest of the organization.
Align with a graphic recorder and they can create a visual journey and memory of your workshop journey.
Summarizing all the plenary and key note experiences into a booklet of graphical notes that your participants can use as a communication piece back to your team.
The advantage of a graphic recorder is also that they can add creativity and graphical support to your break out sessions.
Engaging your participants in a fun and unexpected experience over the usual boring off-site events that are run.
Really the uses of graphic recording and visual interpretation of documents, speeches and presentations is endless.
Call it mind mapping, cartooning, animation of speeches it doesn't matter.
All we need to know is that we have always communicated in visuals since the age of caves and clubs.
Using this in your business today will increase creativity and innovation and improve your communication and collaboration across your stakeholders.
Taking you forward into a new age of communication and acceleration with in your business.