Important Considerations when Choosing between Directory Submission Services
SEO (search engine optimization) is the optimization of a Web page or a website for search engines. This is done to increase the ranking of the website on search engine results pages (SERPs) as a way of increasing the number of visitors to the website. The more the visitors, the greater the ROI (return on investment). One of the most effective SEO techniques is directory submissions. Directory submission is basically the submission (preferably manual) of articles to article directories. These articles contain relevant content, a call to action, and a user bio section at the end of the article where there is a link to the article owner's website. This is done because link building is one of the most effective SEO techniques that bring you high and targeted Web traffic. Well written articles also bring you out as an expert in your niche.
Some people opt for DIY (do-it-yourself) when doing directory submission. Hiring a search engine optimization company is however more advantageous over DIY SEO because if offers more convenience (the process can be time and energy consuming and it could interfere with your business/work and/or your social life), anonymity, and professionalism (these pros have the necessary experience, training, tools, and contacts). There are several SEO directory submission services from which you could choose from, but there are several considerations that you should make if you are to get value for your money.
Probably the most important consideration when choosing between directory submission services is the credibility and the reliability of the companies. To get a credible and reliable directory submission service, consider the recommendations from people you trust, get customer testimonials, read independent reviews, look at the portfolios of the companies, consider the qualification of the employees, and consider the registration of the companies with the relevant regulatory bodies. You should consider the tactics that are employed because Black Hat SEO tactics such as buying links from link farms and spamdexing could get your website banned. The SEO directory submission company should only use White Hat SEO techniques since these are friendly to search engines and Web users alike.
Go for a directory submission service that offers different services under one roof for convenience and as a cost saving measure. The company should offer such services as social bookmarking, Google indexing, DMOZ listing, forum link building, blog commenting, link wheel service, niche blog review, link baiting, press release distribution, Squidoo lens creation, niche one way and contextual link building, article prism service, keyword research service, XHTML validation, rank tracking, video distribution, content writing, and logo design.
Consider the number and the quality of the directories to which the directory submission service is distributing to and consider whether reports on submission are produced. Consider the level of support on offer and go for a service with incentives such as discounts for repeat customers. Another important consideration is your specific requirements. You should therefore go for directory submission services with different packages so that you can choose what best suits you. You should consider the cost of each submission to an SEO directory, but this should not blind you from making other important considerations.
Some people opt for DIY (do-it-yourself) when doing directory submission. Hiring a search engine optimization company is however more advantageous over DIY SEO because if offers more convenience (the process can be time and energy consuming and it could interfere with your business/work and/or your social life), anonymity, and professionalism (these pros have the necessary experience, training, tools, and contacts). There are several SEO directory submission services from which you could choose from, but there are several considerations that you should make if you are to get value for your money.
Probably the most important consideration when choosing between directory submission services is the credibility and the reliability of the companies. To get a credible and reliable directory submission service, consider the recommendations from people you trust, get customer testimonials, read independent reviews, look at the portfolios of the companies, consider the qualification of the employees, and consider the registration of the companies with the relevant regulatory bodies. You should consider the tactics that are employed because Black Hat SEO tactics such as buying links from link farms and spamdexing could get your website banned. The SEO directory submission company should only use White Hat SEO techniques since these are friendly to search engines and Web users alike.
Go for a directory submission service that offers different services under one roof for convenience and as a cost saving measure. The company should offer such services as social bookmarking, Google indexing, DMOZ listing, forum link building, blog commenting, link wheel service, niche blog review, link baiting, press release distribution, Squidoo lens creation, niche one way and contextual link building, article prism service, keyword research service, XHTML validation, rank tracking, video distribution, content writing, and logo design.
Consider the number and the quality of the directories to which the directory submission service is distributing to and consider whether reports on submission are produced. Consider the level of support on offer and go for a service with incentives such as discounts for repeat customers. Another important consideration is your specific requirements. You should therefore go for directory submission services with different packages so that you can choose what best suits you. You should consider the cost of each submission to an SEO directory, but this should not blind you from making other important considerations.