Information for new SEO Expert from Matt cuts:
He only referred to "press release sites". That concept may not be true, IF Google discounts/ignores links from all press releases. But Matt didn't say that. It MAY be true that's the case, and to me before Panda, ever got slapped by Google. And all the clients who've come to me since who then went on and implemented my recommendations and maintained that effort have not subsequently been slapped. That's not because Matt likes me (he may, or may not, depending on how seriously he fears being poked by the SEO rant bear). No, it's because ANYONE who understands the deeper concepts of SEO and Google, will always, or almost always, take a position that are the very effective happens to line up with Matt's public statements. Because we don't overall that having links come from THOSE sites is not likely to be of SEO value. And that's a whole lot different than allow the hype, the hyperbole, or the nonsensical spin meisters cloud our thinking. We see beyond it. And you should too. You really need to learn how to. And at the very least, what I believe Matt saying "press release and other type of link building process are very effectively process links of any kind are useless was alluding to was the fact that content on press release sites has become so polluted for SEO". And the important thing are find your