Many life coaches have asked me whether life coach training is all you need to create a successful business and get clients.
A lot of coaches think that once they go through training, high paying clients will magically appear and they will be able to get paid to do what they love - helping others.
Unfortunately, it is not that simple.
I have seen hundreds of coaches with all kinds of training who have not made more than a few hundreds of dollars.
And I have seen people without the training becoming very successful and running very successful businesses.
So what is their secret? Why do some coaches struggle, while others create successful coaching businesses and make money? The secret is marketing.
While many coaches wait for clients to come to them, other coaches create a plan and start to actively market their business.
Marketing of your coaching business helps you accomplish these goals: - Marketing Introduces You To People Who Would Not Know About Your Business Otherwise.
Every successful business owner knows that in order to get clients you must continuously reach new people.
Marketing helps you reach new people in your target market and introduce your services to them.
- Marketing Helps You Gain New Clients.
The goal of your marketing plan is to gain more clients for your coaching business.
- Marketing Helps You Make Your Business Successful.
Marketing is the difference that makes successful business owners successful.
All the successful coaches I know spend a lot of time on marketing their coaching business.
As you can see, coaching training is not enough.
In order to get clients and create a successful business you must also market yourself.