How To Turn Your Most Important Asset: The Opt-In Offer
Online email marketing communications play a low-profile but nonetheless pivotal and steering role in the Internet marketing world.
Principal among these communications is the opt-in offer, the carefully designed and crafted of which is often far more important than your website.
It's what you do after people visit your website that really counts.
Irresistible follow-up emails are yet another essential tool of online marketing communications, because effective autoresponder e-mails following up frequently determines the difference between the mediocre and the outstanding sales.
Converting web visitors into buying customers is rarely done during their site visit, but by having an "mouth-watering" opt-in offer and following up with e-mail messages designed to build good relationship and rapport with your prospects conversion rates of 30 percent or more can be achieved.
So, capturing contact information is fundamental to your success of your online business. As web marketer, your primary goal, at the very least, should be capturing your web visitors' email addresses.
Without this data, you have, in effect, wasted all your time and effort it took to get them to your website in the first place. Ultimately, you cannot overemphasize that constructing your opt-in offer is of paramount importance than that of designing the offer for your primary products.
It is apparent, therefore, that you need to make your opt-in offer as compelling and killing as possible in order to persuade visitors to give you this personal information.
A very effective way to do this is by giving a benefit that gives your visitors an "incentive" to give you their e-mail address. One way is to ask them to sign up for a free gift with a tempting title, a free newsletter, a free course, free ebook, free software-in other words, something that requires no financial commitment to your visitors.
Since the main aim of an opt-in is to gather as much web visitors as possible to sign up, you must offer something irresistible that they cannot wait to get their hands on RIGHT AWAY, something that offer instant gratification instead of a promise of monthly or weekly issues of publications of dubious value.
Principal among these communications is the opt-in offer, the carefully designed and crafted of which is often far more important than your website.
It's what you do after people visit your website that really counts.
Irresistible follow-up emails are yet another essential tool of online marketing communications, because effective autoresponder e-mails following up frequently determines the difference between the mediocre and the outstanding sales.
Converting web visitors into buying customers is rarely done during their site visit, but by having an "mouth-watering" opt-in offer and following up with e-mail messages designed to build good relationship and rapport with your prospects conversion rates of 30 percent or more can be achieved.
So, capturing contact information is fundamental to your success of your online business. As web marketer, your primary goal, at the very least, should be capturing your web visitors' email addresses.
Without this data, you have, in effect, wasted all your time and effort it took to get them to your website in the first place. Ultimately, you cannot overemphasize that constructing your opt-in offer is of paramount importance than that of designing the offer for your primary products.
It is apparent, therefore, that you need to make your opt-in offer as compelling and killing as possible in order to persuade visitors to give you this personal information.
A very effective way to do this is by giving a benefit that gives your visitors an "incentive" to give you their e-mail address. One way is to ask them to sign up for a free gift with a tempting title, a free newsletter, a free course, free ebook, free software-in other words, something that requires no financial commitment to your visitors.
Since the main aim of an opt-in is to gather as much web visitors as possible to sign up, you must offer something irresistible that they cannot wait to get their hands on RIGHT AWAY, something that offer instant gratification instead of a promise of monthly or weekly issues of publications of dubious value.