There is a very good reason people hire ghost bloggers and freelance writers to tend to their websites, web content and blogs and that is to keep things fresh and updated.
What's the point? OK, let me illustrate this with a real life experience.
I have quite a few friends who are in the search engine optimization industry.
I do help my clients with SEO articles but I make friends with my competitors for a very good reason: HELP.
One can only take so much when you are a ghost blogger and freelance writer.
One needs help once in a while.
I get quite a lot of queries about work relating to SEO so yesterday, I got an inquiry about a SEO project.
Here's what I did.
I messaged a friend..
..
the friend who kept the closest contact with me, one who consistently spoke to me, and gave me projects, someone who was basically more than just a competitor.
In reality, we were competitors but friends at the same time.
Here's the thing about being in business in this technologically-charged era.
Be everywhere.
Despite having so many friends in the same business, I can only remember two of them because they are there in my twitter and facebook.
They update their stuff often, they blog and share stuff with me...
stuff that I can understand.
The moral of the story is simple and that is that you have to constantly remind people of what you do or at least tell people that you are still around.
As long as they remember you via your Twitter, Facebook or other online social networking sites, your name will be the first that they dig out when they or someone else needs your services.
Blog often, tweet often, update your Facebook and write consistently to tell people that you are around.
Because if you don't, people unintentionally forget about you when something good comes up.