Why Your Child Care Program Needs a Business Presence On Social Media
Are you still holding out on creating a Facebook or Pinterest profile for your child care business? Or maybe you have a profile but you're not actively posting and engaging "fans" with it.
Based on surveys I've done, nearly half of all child care businesses do NOT currently have a presence on Facebook.
There are typically 3 reasons for this: you are afraid to expose your program on social media, you don't think you have time to manage it properly, or you don't think it matters for enrollment-building.
I'm going to give you some "no nonsense" advice on this - if you are not on Facebook, you are seriously missing out on a massive enrollment-building strategy.
You've simply got to get over your fears (and two ways are to 1) protect yourself with the proper admin settings and 2) have a social media policy for your program).
Take for example this recent success from one of our Platinum members, which happened earlier this week: "Someone just posted on our revamped Facebook that they just 'stumbled across our program's Facebook page via twitter yesterday' and were so taken with it she enrolled last night.
I verified it.
" This is from a child care owner who, perhaps like you, was 100% skeptical that being on Facebook or Twitter could really make a difference in enrollment.
But it really is a game-changer for your program, if done correctly.
By that I mean, you need to make regular posts that engage, inform, and connect with your parents and prospects.
Now he's a believer.
A brand new full-time enrollment (worth over $25K in revenue to his program) is proof in the pudding and can make a social media believer out of anyone! The BIG reason you must be on social media is because this is where your ideal clients are hanging out, talking and starting research for serves they need.
If they don't find you on social media when they look, they will simply move on to the next child care provider.
You will never get the chance to show why your program is the best in the area.
Your assignment: If your program does not have an active presence on Facebook, Pinterest, and YouTube, now is the time.
Take a couple hours this afternoon and get started.
Delegate this to a younger tech-savvy assistant director or lead teacher if you need to, but get started now.
And watch your enrollment grow.
Based on surveys I've done, nearly half of all child care businesses do NOT currently have a presence on Facebook.
There are typically 3 reasons for this: you are afraid to expose your program on social media, you don't think you have time to manage it properly, or you don't think it matters for enrollment-building.
I'm going to give you some "no nonsense" advice on this - if you are not on Facebook, you are seriously missing out on a massive enrollment-building strategy.
You've simply got to get over your fears (and two ways are to 1) protect yourself with the proper admin settings and 2) have a social media policy for your program).
Take for example this recent success from one of our Platinum members, which happened earlier this week: "Someone just posted on our revamped Facebook that they just 'stumbled across our program's Facebook page via twitter yesterday' and were so taken with it she enrolled last night.
I verified it.
" This is from a child care owner who, perhaps like you, was 100% skeptical that being on Facebook or Twitter could really make a difference in enrollment.
But it really is a game-changer for your program, if done correctly.
By that I mean, you need to make regular posts that engage, inform, and connect with your parents and prospects.
Now he's a believer.
A brand new full-time enrollment (worth over $25K in revenue to his program) is proof in the pudding and can make a social media believer out of anyone! The BIG reason you must be on social media is because this is where your ideal clients are hanging out, talking and starting research for serves they need.
If they don't find you on social media when they look, they will simply move on to the next child care provider.
You will never get the chance to show why your program is the best in the area.
Your assignment: If your program does not have an active presence on Facebook, Pinterest, and YouTube, now is the time.
Take a couple hours this afternoon and get started.
Delegate this to a younger tech-savvy assistant director or lead teacher if you need to, but get started now.
And watch your enrollment grow.