Having a Static Webpage Is Like Presenting Only 7% of What You Are
First let's understand Marketing: On a networking event you see a meeting planner.
You approach him/her and say, "I'm a great Speaker.
" That's Direct Marketing.
You're at a party with a bunch of friends and see a meeting planner.
You have one of your friends' approach him/her, point at you and say, "She's/He's great speaker.
" That's Advertising.
You see meeting planner at a party.
You approach him/her to get their telephone number.
The next day you call and say, "Hi, I'm a great speaker.
" That's Telemarketing.
You're at a party and see a meeting planner.
You get up, straighten your clothes, walk up and pour them a drink.
You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I'm a great speaker.
" That's Public Relations.
You're at a party and see a meeting planner.
They walk up to you and say, "I hear you're a great speaker.
" That's Brand Recognition.
OK, just a little fun, but seriously if you are a communicator you do understand that communications can be broken down into 3 elements: • Message: 7% • Tone of Voice: 38% • Body Language: 55% And you also know that a communicator makes a living speaking, i.
e.
showing up for live presentations.
Consequently 93% (38%+55%) of you message depends on how you present yourself.
How then do you expect meeting planners to hire you by reading a web-page? How do you expect coaching clients to do the same or to get your message across to prospect buyers when you are holding back 93% of your message? Having a static web-page is like presenting only 7% of what you are.
You MUST have several videos to showcase your talent, ideas, and products to get 100% of your message across.
Would you hire or buy from anyone that only shows you 7% of what they are capable of? Videos are a crucial marketing package item for speakers, coaches, ministers or anyone that speaks to market their business.
Videos also help consumer make educated decisions.
When Zappos (the online shoe store) introduced videos not only did purchases increase by 10% when a product included a video description, but returns for the product also decreased due to a more educated consumer.
An you as a communicator would benefit from this education too.
Having educated consumers about you and your products will increase your sales convection.
More educated consumer means less time on calls / explanations and more inclined to hire your services or attend your seminars and ministries.
Get your well produced videos as soon as possible and see the impact they can have on your business.
Don't be behind on this next wave.
You KNOW whoever launches last rarely gets in the front of the pack.
You approach him/her and say, "I'm a great Speaker.
" That's Direct Marketing.
You're at a party with a bunch of friends and see a meeting planner.
You have one of your friends' approach him/her, point at you and say, "She's/He's great speaker.
" That's Advertising.
You see meeting planner at a party.
You approach him/her to get their telephone number.
The next day you call and say, "Hi, I'm a great speaker.
" That's Telemarketing.
You're at a party and see a meeting planner.
You get up, straighten your clothes, walk up and pour them a drink.
You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I'm a great speaker.
" That's Public Relations.
You're at a party and see a meeting planner.
They walk up to you and say, "I hear you're a great speaker.
" That's Brand Recognition.
OK, just a little fun, but seriously if you are a communicator you do understand that communications can be broken down into 3 elements: • Message: 7% • Tone of Voice: 38% • Body Language: 55% And you also know that a communicator makes a living speaking, i.
e.
showing up for live presentations.
Consequently 93% (38%+55%) of you message depends on how you present yourself.
How then do you expect meeting planners to hire you by reading a web-page? How do you expect coaching clients to do the same or to get your message across to prospect buyers when you are holding back 93% of your message? Having a static web-page is like presenting only 7% of what you are.
You MUST have several videos to showcase your talent, ideas, and products to get 100% of your message across.
Would you hire or buy from anyone that only shows you 7% of what they are capable of? Videos are a crucial marketing package item for speakers, coaches, ministers or anyone that speaks to market their business.
Videos also help consumer make educated decisions.
When Zappos (the online shoe store) introduced videos not only did purchases increase by 10% when a product included a video description, but returns for the product also decreased due to a more educated consumer.
An you as a communicator would benefit from this education too.
Having educated consumers about you and your products will increase your sales convection.
More educated consumer means less time on calls / explanations and more inclined to hire your services or attend your seminars and ministries.
Get your well produced videos as soon as possible and see the impact they can have on your business.
Don't be behind on this next wave.
You KNOW whoever launches last rarely gets in the front of the pack.