Bringing an identity to a company is very important - and is something that a good graphic design company should be able to do - beyond basic logo design. What is an "identity"? A corporate identity is the visual representation of a company. Think of companies like Coca-Cola, McDonalds, Apple, and Google. Through the power of strategic graphic design, color, form, bold, clear design, and simple words - you are able to picture exactly what these companies represent in a moment's notice.

Good marketing solutions start with a basic formula: Familiarity and Comfort. If you can get your customers to trust you and recognize you, then you're more than half-way there. Customers like the familiar. Good advertising design sells that to customers and brings with it strong graphic design - which is essential to a strategic plan that desires long lasting growth. This creates a great foundation that customers recognize, which includes: your logo, slogans, products, services, and brand. And they trust that you will deliver quality on a consistent basis.

In a struggling economy, it is an ongoing process to find marketing solutions that keep your clients feeling safe. They need to feel that your company is reliable, rock-solid, and dependable. One way to do this is to keep your advertising and integrated marketing plans updated with exciting, fresh ideas. To new clients and prospects, you'll want your company to appear as compelling as possible. Making comfort and stability seem exciting may seem hard, but it's important.

Good graphics designing brings powerful branding to your company through design for your logo, your color scheme, and your message. It brings clean, clear design to your company that is replicated throughout your advertising and marketing platforms, whether they are print, online, television or radio. Visually stimulating ideas that are translatable through word is another art form that your graphic design company can pull off, and in Atlanta, Coca-Cola is a leader in making integrated marketing plans a reality.

Here's a test: Picture Coca-Cola, Apple, McDonalds and Google. Even though this article does not reveal any logos, you can probably see them clearly in your mind. There are colors, words, images, and feelings that you association with each. Some positive, some negative. Coca-Cola has built a worldwide brand by perfecting this process. The result? Everyone recognizes the Coca-Cola brand.

Making your company name, logo, jingle, slogan, and colors top-of-mind with your current and prospective customers is important. Your strategic marketing and advertising plans should help make this happen by including sponsorships, promotions, online marketing, and print advertising.

Providing an ongoing campaign is a balancing act. You need to keep things fresh, but you also need to keep things familiar so that your client remains secure and comfortable that your quality is consistent. Balancing freshness and familiarity is what graphic design professionals do every day. And they do it with enthusiasm and quality.

Strategic graphic design places the colors, words, and ideas that you desire right in the mind of the public. These concepts can be effectively embedded in their minds when combined with integrated marketing efforts. Planting the seeds of corporate identity into the minds of the public is what your graphic design firm will help you to achieve. And when you add fresh and creative advertising programs and professional marketing solutions, you can just sit back and watch things grow. This is what building brand identity through strategic graphic design is all about.