Strategic Niche Selection
If you choose the right niche or market to run your business in, you are halfway to realizing success.
If you choose the wrong niche, you will be spinning your wheels and will have a serious uphill battle.
Niche selection is the most important part of any internet business.
In order to select the right niche, you must put yourself into the mindset of the person or potential customer that you will be marketing your goods or services to.
What is their level of interest? How desperate are they for what it is you are offering? In other words, you want to choose a niche where the potential buyers are very motivated.
Pain relief, health issues, financial issues, and broken hearts are just a few.
Within these markets, your potential customers are very motivated to buy - as long as what you are offering or selling can legitimately solve their problems.
The business practices that have been successful in marketing for many years out in the real world, all ring true on the internet as well.
Targeting motivated buyers will make you more money, whether you have monetized your site with AdSense, affiliate offers, or products or services that you sell on your site.
Motivated buyers will respond, with action, to sellers who offer quality solutions to the problems they are facing.
By putting yourself into the mindset of the people within a specific niche, you can determine how motivated they are to buy, then decide if it's a potentially profitable niche or not.