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Foursquare, Gowalla Or DreamWalk - How Do You Choose?

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Location based advertising and marketing has become very popular in the recent times.
This is because of the popularity of the devices that have come in the market that use such technology.
This is also convenient for the customers as they can now easily find what they are looking for.
This is convenient for the advertisers because they can have their location advertised at a relatively low cost.
The GPS system helps to track your position wherever you are on earth.
The various applications make use of this feature to ensure that there are added advantages that are based on such technology.
The foursquare is such a service that uses the GPS technology and is well into location based marketing.
It has many users around the country today.
The users use this utility to share where they have been with their friends.
They can update their friends and family about a certain place or a location with the help of a button.
This is again with the complete choice of the user.
Therefore if the location is good then there will be many that would leave a feed back or update their friends about a particular location.
This would generate a lot of buzz and interest about that specific location.
Another very innovative application that is location based is Gowalla.
This is similar to the foursquare application.
This assigns rewards and points for users that log into various locations around the country.
This makes the application a promotional tool for the partners of the game.
Since the users have to keep checking in, this would generate buzz or interest around a place which is always good for the business of the place.
There are many users of the applications who are sharing and adding on data about new places that they find so that it is easier for their friends and family to make smart choices.
Perhaps the best among location based marketing tools is the application called DreamWalk.
This application helps to create a lot of buzz for any place that is listed.
This application basically lets you create a fun and interactive treasure hunt where you would have to collection the information of the next location with clues from the current location.
Therefore you will automatically go to new places with this application.
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