Core Values for Marketing Success
"Increased competition is driving marketers to find ways to improve customer loyalty.
" Everyone has heard this statement before, but you don't need to completely overhaul your organization or copy everything your competition is doing to beat them at the loyalty game.
To beat competitors to the punch, follow three simple keys to success.
First, ensure you uphold the highest standards of service to your customer and employee communities.
Second, make sure you attract the brightest minds, recognize achievement and promote an innovative culture through diversity.
The final key to success is to celebrate the individual, yet rely on the team.
Understanding these important issues is your first step in creating a model organization that others will strive to emulate.
So how do you get started on this journey? Adopt and adhere to the time-tested core values that bring success to all marketing organizations.
The following five core values will drive your growth and will challenge you.
Every day.
Take Ownership and be Accountable to Team and Community Employees must embrace the company's vision and be prepared to deliver on their commitments, while operating in a culture of trust, quality and integrity.
Weave in your mission, core message and brand voice into every marketing campaign.
It is always better to be upfront with customers, as they will always remember how you present yourself.
Show Respect Listen to your community and take time to understand each other's experiences, opinions and values as you promote, encourage and recognize unique contributions by all.
Empathize, understand and respond to the customer's needs.
Listening for the customer's emotional state and the actions the customer has already taken is extremely important as this shows a genuine interest in what the customer has to say.
Also acknowledge customers by thanking them for their business.
Do What It Takes Do what it takes, not whatever it takes! Doing whatever it takes implies that you are not balancing the needs of the customer with the needs of the company.
You must find this balance in every campaign.
Employees should stretch their boundaries while maintaining a healthy balance between customer and company.
During campaign strategy, take the time needed to ensure customers will understand your solution, and provide the information in a manner they can easily understand.
Educating the customer should be a top priority.
Inject Energy and Passion Inspire your colleagues to excel by focusing on the positive and demonstrating your enthusiasm through actions and attitudes.
By doing this, you can confidently demonstrate your value proposition while reassuring customers.
Innovate to Lead Promote an environment that encourages employees to challenge operating norms, seize opportunities and create optimal solutions that advance the company to the cutting-edge position in your industry.
Think out of the box, but focus on what you can do, and how well, and not on what you can't do.
Incorporating these core marketing values into all that your organization does can give you a head start on the journey toward increased growth and better customer loyalty.
" Everyone has heard this statement before, but you don't need to completely overhaul your organization or copy everything your competition is doing to beat them at the loyalty game.
To beat competitors to the punch, follow three simple keys to success.
First, ensure you uphold the highest standards of service to your customer and employee communities.
Second, make sure you attract the brightest minds, recognize achievement and promote an innovative culture through diversity.
The final key to success is to celebrate the individual, yet rely on the team.
Understanding these important issues is your first step in creating a model organization that others will strive to emulate.
So how do you get started on this journey? Adopt and adhere to the time-tested core values that bring success to all marketing organizations.
The following five core values will drive your growth and will challenge you.
Every day.
Take Ownership and be Accountable to Team and Community Employees must embrace the company's vision and be prepared to deliver on their commitments, while operating in a culture of trust, quality and integrity.
Weave in your mission, core message and brand voice into every marketing campaign.
It is always better to be upfront with customers, as they will always remember how you present yourself.
Show Respect Listen to your community and take time to understand each other's experiences, opinions and values as you promote, encourage and recognize unique contributions by all.
Empathize, understand and respond to the customer's needs.
Listening for the customer's emotional state and the actions the customer has already taken is extremely important as this shows a genuine interest in what the customer has to say.
Also acknowledge customers by thanking them for their business.
Do What It Takes Do what it takes, not whatever it takes! Doing whatever it takes implies that you are not balancing the needs of the customer with the needs of the company.
You must find this balance in every campaign.
Employees should stretch their boundaries while maintaining a healthy balance between customer and company.
During campaign strategy, take the time needed to ensure customers will understand your solution, and provide the information in a manner they can easily understand.
Educating the customer should be a top priority.
Inject Energy and Passion Inspire your colleagues to excel by focusing on the positive and demonstrating your enthusiasm through actions and attitudes.
By doing this, you can confidently demonstrate your value proposition while reassuring customers.
Innovate to Lead Promote an environment that encourages employees to challenge operating norms, seize opportunities and create optimal solutions that advance the company to the cutting-edge position in your industry.
Think out of the box, but focus on what you can do, and how well, and not on what you can't do.
Incorporating these core marketing values into all that your organization does can give you a head start on the journey toward increased growth and better customer loyalty.