Internet Marketing Tips - Beating the Self Fulfilling Prophecy
Somebody started a thread at the Warrior Forum today asking if the economy really was bad.
It got me thinking of all the self fulfilling prophecies in the world.
When it comes to Internet marketing failure, many times, we are our own worst enemies.
If you're wondering what I'm talking about and why I am totally convinced that IM failure can be avoided, no matter how bad the economy is, keep reading.
I think you will find this to be one fascinating article.
First of all, let me explain why I truly believe that the bad economy is a self fulfilling prophecy.
In a nutshell, somebody in the government declares that we are heading for a recession.
We're not sure why.
But they say we are and that's good enough for us.
So we change our spending habits.
We don't buy as much.
Then companies have to start laying off people because sales are down.
And the downward spiral continues.
Yes, it is a self fulfilling prophecy.
Okay, so how do we avoid this as Internet marketers? After all, if the economy does start going down the toilet thanks to our fears, how do we keep people buying our products? There is only one way, and it's something I've been trying to get across to marketers from day one.
You have to have something to sell that people are going to want no matter how bad things get.
I'm not just talking about the necessities like food and shelter.
I'm talking about the things that, if we didn't have them, our lives wouldn't be as pleasant.
You know, the little luxuries that we can't live without.
For example, could you give up your cable TV subscription even if things were really bad? Of course not.
Heck, I see families on welfare at the supermarket with their coupons but wouldn't you know it, they're talking to the checkout girl telling her how they have to get home to watch the latest episode of "Curb Your Enthusiasm" on HBO.
Okay, as a cable subscriber, I know how much this stuff costs monthly.
And then these same people hop into their brand new Toyota and make their way towards their $150,000 home.
Tell me I'm wrong.
Point is, no matter how bad things get, people will keep spending money on the things that really mean the most to them.
So, are you selling ebooks on how to have nice gardens? Forget it.
In times of crisis, these things are NOT going to sell.
They're just not important enough.
BUT...
if you have an eBook on how to get out of debt quickly and easily, these same people who are just about able to pay for food are going to be jumping at the chance to pick up your product.
They, more than anyone, need it...
desperately.
So, if you want to beat the self fulfilling prophecy of economic chaos, offer something that is going to sell no matter how bad things get.
You'll find that the lousy economy doesn't set one foot in your front door.
To YOUR Success, Steven Wagenheim
It got me thinking of all the self fulfilling prophecies in the world.
When it comes to Internet marketing failure, many times, we are our own worst enemies.
If you're wondering what I'm talking about and why I am totally convinced that IM failure can be avoided, no matter how bad the economy is, keep reading.
I think you will find this to be one fascinating article.
First of all, let me explain why I truly believe that the bad economy is a self fulfilling prophecy.
In a nutshell, somebody in the government declares that we are heading for a recession.
We're not sure why.
But they say we are and that's good enough for us.
So we change our spending habits.
We don't buy as much.
Then companies have to start laying off people because sales are down.
And the downward spiral continues.
Yes, it is a self fulfilling prophecy.
Okay, so how do we avoid this as Internet marketers? After all, if the economy does start going down the toilet thanks to our fears, how do we keep people buying our products? There is only one way, and it's something I've been trying to get across to marketers from day one.
You have to have something to sell that people are going to want no matter how bad things get.
I'm not just talking about the necessities like food and shelter.
I'm talking about the things that, if we didn't have them, our lives wouldn't be as pleasant.
You know, the little luxuries that we can't live without.
For example, could you give up your cable TV subscription even if things were really bad? Of course not.
Heck, I see families on welfare at the supermarket with their coupons but wouldn't you know it, they're talking to the checkout girl telling her how they have to get home to watch the latest episode of "Curb Your Enthusiasm" on HBO.
Okay, as a cable subscriber, I know how much this stuff costs monthly.
And then these same people hop into their brand new Toyota and make their way towards their $150,000 home.
Tell me I'm wrong.
Point is, no matter how bad things get, people will keep spending money on the things that really mean the most to them.
So, are you selling ebooks on how to have nice gardens? Forget it.
In times of crisis, these things are NOT going to sell.
They're just not important enough.
BUT...
if you have an eBook on how to get out of debt quickly and easily, these same people who are just about able to pay for food are going to be jumping at the chance to pick up your product.
They, more than anyone, need it...
desperately.
So, if you want to beat the self fulfilling prophecy of economic chaos, offer something that is going to sell no matter how bad things get.
You'll find that the lousy economy doesn't set one foot in your front door.
To YOUR Success, Steven Wagenheim