Marketing With Podcasts
Many of today's top internet marketers are making use of podcasts.
Matt Bacak and Ross Goldberg are the two that come to mind first.
You may wonder why it is that they are implementing this method of marketing.
The benefits are many, but there are two very good reasons for us to consider.
The first is that there is a huge market of people who listen to podcasts.
If you could appeal to a small percentage of those people, your business would grow dramatically.
The second benefit is that the audience is more likely to listen to what you have to say.
They went through the effort of downloading your audio so they might as well see what you have to say.
Podcasts are relatively simple to make, but there are hurdles that you have to watch out for.
The first that you have to get over is being familiar with your topic.
Fakers are easy to spot and you don't want to be labeled as one.
Remember that your name and voice will forever be attached to this file, so you'd better make sure your ducks are in a row.
You will also need to make sure that your recording is organized.
No one wants to have to do a mental marathon trying to figure out what it is you're trying to say.
Have a guide in front of you.
It could be as simple as an outline or you can have the whole recording transcribed and sitting in front of you.
Either way just make sure it's easy to follow.
Speed and speech are two huge problem areas for people.
The author of the recording will often times be speaking to fast for you to follow or too slow for you to stay interested.
The perfect speed would be your normal conversation speed.
You also must be sure not to use slang, difficult jargon, or mumbles.
People have to be able to understand you at flow.
The last area of importance that I am going to cover is an issue a lot of knowledgeable people overlook.
That is sound quality.
Even if you have the best content in the world, people will just stop listening to bad recordings.
Just be sure that your recording is better than what you would expect and you'll be fine.
If you want better than fine, then ask your mother in law to critique it till she's satisfied.
Matt Bacak and Ross Goldberg are the two that come to mind first.
You may wonder why it is that they are implementing this method of marketing.
The benefits are many, but there are two very good reasons for us to consider.
The first is that there is a huge market of people who listen to podcasts.
If you could appeal to a small percentage of those people, your business would grow dramatically.
The second benefit is that the audience is more likely to listen to what you have to say.
They went through the effort of downloading your audio so they might as well see what you have to say.
Podcasts are relatively simple to make, but there are hurdles that you have to watch out for.
The first that you have to get over is being familiar with your topic.
Fakers are easy to spot and you don't want to be labeled as one.
Remember that your name and voice will forever be attached to this file, so you'd better make sure your ducks are in a row.
You will also need to make sure that your recording is organized.
No one wants to have to do a mental marathon trying to figure out what it is you're trying to say.
Have a guide in front of you.
It could be as simple as an outline or you can have the whole recording transcribed and sitting in front of you.
Either way just make sure it's easy to follow.
Speed and speech are two huge problem areas for people.
The author of the recording will often times be speaking to fast for you to follow or too slow for you to stay interested.
The perfect speed would be your normal conversation speed.
You also must be sure not to use slang, difficult jargon, or mumbles.
People have to be able to understand you at flow.
The last area of importance that I am going to cover is an issue a lot of knowledgeable people overlook.
That is sound quality.
Even if you have the best content in the world, people will just stop listening to bad recordings.
Just be sure that your recording is better than what you would expect and you'll be fine.
If you want better than fine, then ask your mother in law to critique it till she's satisfied.