The key to marketing your craft store is to build camaraderie among your customers and make your store feel like a social environment.
Rather than spending lots of money on expensive advertisements that don't produce a worthwhile result, focus on ways to connect with your target market directly.
Here are some great suggestions:

1. Teaching sessions-Your customers are working on a variety of projects, and while many know exactly what they're doing, some are trying something new.
   Offer instruction classes and lectures that cover a variety of projects (quilting, needlepoint, gardening, cake decorating, painting, etc.
   ), so that you capture the interest of all of your customers.
   This makes your store a place to learn and try new things, and it gives you a great opportunity to sell your products.
   Feature your class schedule in your store with a large poster near your cash registers.
   
2. Social media-Social-networking can be a powerful tool for craft stores as many of your customers have similar interests in-common.
   Foster a discussion using social media in which your customers will actively participate.
   Ask them to submit pictures of their most-recent craft project, or even ask your experts to share the best tips and advice they've been given regarding their craft.
   The more customers interact with you online, the more they are encouraged to visit you in the store.
   
3. Craft of the month-Many of your customers are always excited to try new things.
   Create a "craft of the month" program which encourages shoppers to purchase a prearranged package that includes a new craft and all of the supplies that go with it.
   This is a fun way to increase sales, so hang a vinyl banner in your store which features this month's craft.
   
4. Holiday events-Crafts are very-popular during the holidays, so have a festive spirit by inviting your customers to participate in holiday events like an ornament exchange or auction, a recipe contest, etc.
   These kinds of social events get customers in your store and encourage them to be as crafty as they can be (which will require the assistance of your products).
   Show your holiday spirit by decorating your store with window clings that reflect the holiday of the season.
   These can easily be removed and stored away for next year since they don't have adhesive.
   
5. Sensory marketing-It's been proven that a positive sensory experience can lead to increased sales as it makes your store more inviting.
   Play relaxing music (or holiday music if it's that time of year), and use some of your products to create a pleasing smell, whether it's burning a candle, setting out potpourri, or arranging fresh flowers.
   The more you incorporate senses into your customer's buying experience, the more-likely that customer will make a purchase!