How to Make Brochure Display
- 1). Draw the brochure display setup on graph paper before physically setting it up. Plan that the area will be well lit. Create a backup plan for floor or counter spotlight lighting in the event that overall lighting is poor. Advance mapping and planning saves time once setup begins.
- 2). Lay or set the brochures close to the main "theme" carrier, in so doing pointing to that message. A second location on another side of the theme carrier can point to the message from a different direction. For example, use a pop-up banner on a counter, with brochure stacks to the right and left. Bill Arbuckle, a media agency manager since 1987, said "the priority for promotion should be center stage. Keep it simple, uncluttered and eye-catching." This also applies to color. Stay away from too many competing colors.
- 3). Fan or stack only fifteen to twenty brochures on display at a time, and do not crowd or pile in a haphazard manner. Ensure that the brochure message is visible with a quick glance. Arbuckle notes, "If the display is sloppy or ill-planned, people will walk past it."